I was commissioned by Tenix Defence (now BAE Systems Australia) to create visualisations of the SEA1444 Patrol Boat project for their tender response to the Australian Government.

The deadline for the tender (est. value $375m) was only 6 weeks away and they had not been able to source a supplier they were confident could complete the task. 

At the time, they were only able to provide 2D plans and elevations, and the brief was to create a comprehensive range of illustrations of the vessel, including internals and in-situ visualisations.

All tasks were completed for the deadline and within budget, and a letter of commendation and thanks was received from the manager of the project, Naval Commodore Hector J Donohue.

This interactive post-campaign analysis webapp is part of a survey by IMI International to establish what respondents ordered on their previous trip to McDonald's, and what they would order on their next trip.

DEMONSTRATION

It was designed to replicate the in-store interactive kiosk to solicit more accurate responses from participants than would be the case in traditional paper-based surveys. In this respect it was highly succesful and was subsequently rolled out globally.

The PrintBound Group were contacted by Peter Mac Cancer Research Institute to assist in updating the user-interface for their SharePoint Intranet Portal. PrintBound commissioned me to develop the concept.

As the the data repository was deep and complex, the interface featured nested and tabbed navigation panels with scrollable menus to accommodate the open-ended nature of the data. The design was both fresh and responsive while remaining true to the Peter Mac Corporate Style Guide.

After designing the covers for the beyondblue Depression Initiative Research Documents, the client requested I also submit a design for a matching storage solution.

I worked with a local fabrication company to devise an economical solution and created this pre-production illustration for their appraisal prior to manufacture.

The Englehart Group has set benchmarks in innovative design and superior construction for over three decades.

From the Englehart website:

' A VALUABLE BRAND'

'The value of the Englehart name is indisputable. It is associated with consistent quality of construction, innovation and excellence. A brand, of course, means more than just its name. Great companies strive to always interact with their customers and the broader community.

Englehart entrusted me with the creation of their branding and advertising programme over 25 years ago and it proudly represents their company to this day.

Over the years, the Englehart Group have contracted me to create brochures, display home signage, press advertisements and marketing concepts for their range of premium products.

This page features concepts for an interactive online configurator and a customer welcome pack.

While working at Scimitar in the late 90s, I created the brand for the AMSRS, however at that stage it was called the Market Research Society of Australia.

When the organisation changed its name to the Australian Market & Social Research Society, they retained the icon component of the logo, and it still represents the organisation today.

Hadassah Australia is dedicated to supporting Hadassah Hospital, an internationally recognised medical institution in Jerusalem.  Nominated for the Nobel Peace Prize, it transcends politics, religion, and geographical boundaries to deliver world-class health services in the middle east.;

Depression in childhood and adolescence is a topic that is considered by parents and educators to be one of the most critical issues facing families, not just in the middle-east, but also in Australia. 

One of Hadassah Australia's many local initiatives is to conduct educational sessions to help parents cope with this and other challenges they face today. 

This branding was developed for the lecture series which has been an ongoing initiative.

Welcome to Music is a small Australian company that produces and distributes childrens' educational music programs globally. These programs are typically CDs of fun original songs accompanied by simple workbooks that enable teachers to guide children at their own pace.

Each excercise involves activities that make learning fun. The imagery must help explain the text which may be translated into several languages. I was commissioned to create Illustrations for several of the programs including 'AlphabetZ', 'Stop and Wait', 'Take Orff with Jazz' and 'Sing, Jam and Jive'.

This image was created for use in promotional initiatives by guitar and amplifier retailer, Guitar Emporium in Middle Park.

The 3D modelled sign uses procedural texturing to create an aged effect, reflecting the fact that the company markets vintage and retro instruments.

It is also intended to infer the longevity of the well established business with it's rich history and reputation.

Regency Plaster required an online store to market their professional plaster products (during my tenure at Imagebound).

I designed a simple clean web interface in keeping with their minimalist geometric branding style.

The design was then integrated into a complete e-commerce solution by a third party developer using 'Drupal', an enterprise-level commercial web platform.

Newell-Rubbermaid was investigating a novel way to present their range of Sharpie felt-tipped markers in-store. They approached PrintBound who commissioned me to develop a range of concepts including free-standing racks and counter-top designs.

I developed several solutions, some of which included Post-It-Notes® pads to allow customers to test the products prior to purchase.

Arguably, the most important of all the Commonwealth Games Bid initiatives was the Bid Book itself - A deep green leather-bound publication featuring in great detail, the best of everything that Melbourne had to offer the world with regard to the upcoming Games. Wonderful photography, maps, illustrations, and details of how and where every event would be hosted.

The book was divided into colour-coded sections, with tabbed dividers that each featured a hand-painted single word such as 'Smile, Enjoy, Passion, Excitement and Experience' superimposed over a montage of images relevant to that particular section.

I simply used a sable brush with indian-ink and scanned the resulting artwork, adding the colour digitally.

While employed at PrintBound, I was asked to create an in-store merchandising solution for a range of Lindemans wine products. To ensure the proposal was presented to a high degree of realism, even the individual bottles were created as 3D elements and placed in the virtual display for the final rendered presentation.

Exerpt from Client Reference:

"To whom it may concern.

...amongst many other projects, Simon was instrumental in the marketing of ‘Second Quack‘, which was a fundraising initiative of Anglicare Victoria in response to the success of Heston Blumenthal’s 'Fat Duck' restaurant phenomenon.

Simon created the front-end of the microsite including all HTML, CSS, Javascript and graphics under the instruction of Anglicare’s in-house design department. The site was fully responsive, ensuring the optimum experience on any web-enabled device.

Once again, the project was completed within both time and budgetary constraints, and Anglicare were delighted with the results..."

Martin Splitter, ImageWorks.

One of the initiatives I undertook at Scimitar was to create a mascot character for Parks Victoria to engage children in their programs.

The first instance was a merchandising unit that featured a pouch to display plush kangaroo toys in-store. This led to the development of an animated 3D Ranger-Roo Character to be used in ongoing programs.

Australian company, Woods Educational Furniture developed a tool that proved very popular with their clients - a colour selection wheel with concentric circles of cardboard pinned through the centre, designed to help select a cohesive colour scheme for furniture used in school classrooms and staff areas.

They asked if this concept could be re-created digitally to make it available via their website.

I coded the original application in Adobe Flash, but since that application has been phased out, I have converted it here to HTML5. On the Woods website, choosing colour swatches from each of the swatch wheels was designed to output the selection directly into the specification fields of the order form.

Click any of the colour swatches on the wheel - the wheel rotates to display the choice in the selection window and text in the top left hand corner reflects the change.

Patron Power and its associated companies have been supplying innovative products to the Australian boating and international leisure industry for over 50 years.

The M-Pod Series II is a bollard that supplies power and fresh water to vessels at their moorings.

Patron Power commissioned me to create a 3D visualisation of their M-Pod Series II Bollard to allow them to begin marketing the product even before it had entered the production phase.

I was commissioned by Re-Fresh Web Services to create a new visual identity for EducationTravel, a brand of TravelCentre Australia that organises and hosts educational tours around the globe. The brief was then expanded to include the design of their website. The coding approach had to be compatible with the 'Drupal' platform to ensure the highest possible levels of stability and security.

I delivered a fully working 'proof of concept' in HTML5 before the project was carried trough to completion in Drupal (www.educationtravel.com.au).

The brand identity is based on an ancient rune stone designed to appeal to the curiosity of student travellers. Runes engraved in the 'old Norse' language recorded the voyages of the vikings in the first millennia, often with just a single character and have been found all over Europe.
 

The Podiatrists' Registration Board of Victoria sought to develop a brand design that was at once, traditional and contemporary.

I was able to create a 'coat-of-arms' style identity simulating a 3D sculpted model, but using 2D vector tools - the result of which was a design that could be scaled to any size and adapted to any media.

I introduced a sepia tint for use on stationery and signage.

The image on the left is a 3D visualisation of a brand design I created for Jeynelle Industries.

I was also responsible for naming the product. The 'AB' signifies 'acid-balanced', but the more subliminal message is ABsolution - meaning cleansing - precisely what the product is designed to do.

The image on the right is a still from an animation I created to help demonstarate the mechanics of a 3 step stormwater filtration system developed by Australian company AquaTrek.

I was commissioned by a friend and neighbour to create a new identity for his business. Applications included stationery, printed promotional assets, apparel and signage for their vehicles and trailers.

The branding for Oak Electronics was originally to feature a stylised acorn signifying the birth of a great new enterprise, but the imagery was not in keeping with the company's product line and market positioning.
The final design features the new-growth colour with the letters O-A-K subtly integrated into the electronic symbol of a diode - an important component in the circuits of many of their products.
The rays of the sun through the oak leaves (which are animated on the website banner) represent envinmentally-friendly light, as provided by OAK's core product lines.

I have worked with several companies that manufacture signage and promotional items, creating visual pre-production prototypes of their designs.

These can be used to clarify the final specification and ensure all stakeholders understand the scope of the finished product.

They can also be used to pinpoint potential issues in the manufacturing process. Scale models can even be output to a 3D printer, so the visual prototype becomes a physical prototype. I created the model on this page to print in 3D as a demonstration piece.

Most contemporary enterprises favour simple, flat two-dimensional branding for many reasons, not least of which is that their bold, simple shapes and colours are easy identify at a glance.

But this solution is not ideal for all businesses.

For some, a more appropriate solution is to use illustrative techniques to communicate the entire business in the brand itself.

This design was an experiment in what could be achieved using only HTML5 tools to create a 3D environment where users could interact with items in the scene - in this example, choosing FMCG items from supermarket shelves.

Each item is selectable and can be linked to a backend system that tracks consumer choices.

DEMONSTRATION
Please note: This demonstration is keyboard-driven and uses an advanced codebase. At this stage it works reliably in the desktop version of Chrome, but is only partially supported by other browsers.